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Content Personalization with Marketo

Steps

Marketo Specific Macro

Connect utilizes the K# macro engine within Kentico with a custom macro namespace for Marketo called ConnectMarketoLead.

Using this namespace, you can pull from the full list of fields available to a lead within Marketo. See the Marketo documentation for the full list of fields available: http://developers.marketo.com/rest-api/lead-database/fields/list-of-standard-fields/

Custom Fields

The Marketo macro can also access custom fields associated with a lead within Marketo.

Caching Note

In areas that use these macros, caching or full output caching should not be used, as the caching could affect the content personalization display. See the Kentico documentation regarding caching page output for more information on caching and content personalization.