Content personalization in Kentico, driven from the Marketo Connector, utilizes the standard Kentico Content Personalization Engine. The features described in this section require the Kentico EMS license.
Previous experience with Content Personalization and Macro Expressions in Kentico is assumed.
This documentation assumes you have already configured content personalization in Kentico.
For further information on Content Personalization in Kentico see the documentation provided by Kentico:
Kentico 11 Content Personalization Documentation
Before you continue
If you haven't already done so, you will need to setup Marketo Activity Tracking in Kentico. See the related Help Topic below for steps to setup Marketo Activity Tracking.